7 Marketing Trends to Help you DOMINATE Social Media in 2017
1. Small biz will eat brands
* Small businesses will continue to dominate at social while big brands mostly struggle
* For small businesses it will increasingly become the #1 way they drive new business
2. Data nerds will reign
* People who understand analytics, algorithm hacking, and automation will become increasingly valuable
* Money will shift from SEO to social and new opportunities will open up for the people who can shift accordingly
3. Content will grow
* The amount of content, and quality content, from businesses will grow. Those who produce more will win.
* Smart companies will show behind the scenes, become thought leaders, and feature their sawdust
4. Video will dominate
* Video will become increasingly important across all platforms
* The ones who win will: stand for something, understand storytelling, be authentic, and take advantage of new technology like 360 and 4k/8k video
* The ones who lose will be the ones who focus on promoting over providing value
* Live video streaming will play an increasingly important role across all platforms
5. Influencer marketing will explode
* Influencer marketing is still underpriced and a great way to connect with audiences
* More brands will add influencer marketing to their strategy in 2017, driving up the cost of programs
* Successful brands will have to navigate the willingness to give up creative control of content to allow the influencer campaigns to bring the best ROI
6. Advertising costs will rise
* For those spending on advertising, the cost to reach your audience will rise as more brands shift budgets to social
* Facebook targeted ads is still the most cost effective way to reach a specific audience but the cost to reach them will rise in 2017
7. Mobile first will win
* Marketing must focus on mobile first, desktop second as mobile use continues to grow
* Websites and campaigns must be designed with the mobile user as the priority audience
If you do like this list you would do me a great favor if you could share it ! :)
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